Increase Your Campaign Returns With Leading Digital Marketing Agency in Kolkata

Digital Marketing in the Healthcare Industry

Rapid technological advancements over the last few decades have led to a seismic shift in healthcare digital marketing adoption. Several businesses have started bidding against traditional marketing strategies, favouring a digital approach. It involves promoting the healthcare industry through digital channels, including websites, email marketing, SEO services, and social media.

The wide range of digital marketing techniques and strategies helps healthcare service providers reach and connect with their target audience in the digital world for better revenues and patient engagement. A leading digital marketing agency such as Datanalytix can help design an effective strategy to garner optimum results for your business.

Our Digital Marketing Services

Embracing digitization is a good place to start your journey toward building a successful business presence. However, you must also increase your online presence to enjoy the maximum benefits. As a digital marketing company, we help leverage our unique creative ideas to drive strong growth for your business. Some of the digital campaign services that we offer include:

Search Engine Optimization (SEO)
Social Media Marketing
Paid Marketing Campaigns (including PPC)
Content Marketing
Email Marketing

What Digital Marketing KPIs We Track

When promoting your business digitally, it is important to track the right metrics to evaluate whether you are getting the desired results. This will also allow you to make informed decisions over time. At Datanalytix, we focus on key metrics while managing your digital marketing campaign.

Return on Investment (ROI):

It measures how much profit your marketing activities generate relative to your investment. It is a critical metric for every marketing campaign and helps determine if you have an effective strategy for generating revenues while keeping costs down to a minimum.

Conversion rate:

This is the user percentage that takes a desired action on your website after interacting with the various assets, including marketing campaigns and ads. It could be a purchase on your website or merely signing up for your newsletter. This metric helps track how much of your website traffic is actually converting into leads and how many of these leads are further turning into your paying customers and driving revenues.

Search traffic:

One of the relatively simpler KPIs, search traffic gives you an insight into how much traffic a regular Google search is bringing to your website. This is a free source and a result of good SEO practices in keeping with Google’s guidelines.

Domain and Page Authority:

This metric shows the likelihood of your website’s good search engine ranking while running a Google search. By understanding these metrics, you can gain actionable and useful insights to improve your online presence and attract a larger audience for your business.

Cost per click:

One of the important metrics in designing an effective digital marketing strategy, it deals with the amount of money an advertiser would be willing to pay for placing their ads on your websites, depending on the number of clicks they receive. This is a good source of secondary income for your business where you can charge a premium rate if your website has a higher search ranking.

Why Partner With Datanalytix For Digital Marketing?

Datanalytix is one of Kolkata’s leading digital marketing services, providing comprehensive digital solutions for businesses to improve their online presence and drive growth. We have a team of result-oriented experts who specialize in handling digital campaigns for businesses across industries, delivering effective solutions for several clients. Our professionals are also well-versed in the latest industry trends to ensure an optimum outcome for your marketing campaign.

Contact us today to discuss your digital marketing requirements and allow us to deliver a satisfying result for your business.